My aim has always been for WATCH-THAT-LABEL.COM to be a doorway through which style-savvy fashionistas can access the amazing world of new talent that is out there.
Being someone who has worked in the magazine industry for some time with a rather packed travel schedule, I have always searched on my travels not only for new fashion designers (so I could bring home pieces that I knew no-one else would have) but also for new trends, new hotels & restaurants, and so on.
I guess I have always looked out for a digital fashion & lifestyle-guide and online-shop dedicated to the “ones to watch”.
Now, with my team, my goal is to create a platform for all sorts of talents. I travel the world to not only bring the best new fashion designers to your doorstep but also to present a guide around trends & lifestyle.