DESIGNER TO WATCH – LAURENCE DACADE

A FRENCH GIRL’S PASSION

Paris-based shoe designer Laurence Dacade not only designs for her own label, which she launched in 2003, but also for Chanel (she is responsible for last season’s über-cool sneakers!!), Givenchy, Kenzo, Jil Sander, Nina Ricci, Thakoon, Matthew Williamson and Zadig & Voltaire (just to name a few). Managing such workload has to be a true passion for profession…

Laurence started off by studying art history and fashion design to soon discover what she really wanted to do – creating shoes. Laurence had the luck to turn a long lasting obsession into reality – after her studies, Laurence trained at the AFPIC School of Shoe Design and right from the beginning of her professional career, started to work for the big fashion houses.

It is said that her designs are the “most beautiful and most comfortable” ones. Which makes sense, as Laurence herself says “…beauty knows no pain is such a stupid phrase. There is nothing worse than a bad constructed shoe that just looks beautiful but hurts when wearing“.

Today, Laurence lives with her architect husband and two children on a house-boat in Saint-Claud, Paris.

 

WHY IS LAURENCE DACADE ONE TO WATCH?

Although Dree Hemingway or Garance Doré are already fans, Laurence Dacade’s creations still go “under-the-radar”. Her style is a bit of “shabby chic meets rock n’ roll”. Or Paris goes London.

In any case Laurence’s shoes are to hold on to forever – the older they get, the cooler they are. The “Merli” bootie with it’s three buckles and round cap is Laurence’s signature heel (we are in love with this season’s black and golden number).

Up until now, Laurence refused to design a sneaker for her own collection – but this season we have spotted the “wing-version”. Oh, there is so much more to come…

 

STAY TUNED

Be part of Laurence’s journey @laurencedacadeparis and stay up to date by following us (@jilvalerie and @whatstowatch) on Instagram!

 

 

MEET LAURENCE DACADE – interview

WTL: Which three words sum up what LAURENCE DACADE stands for?

LD: Timeless, Luxe and Femininity.

WTL: How would you describe the signature of your work?

LD: It is a mix of androgynous, rock and feminine styles. In each collection, you will find buckles, bows and straps. The beauty mark on each right heel is the actgual signature.

WTL: What kind of woman is wearing your shoes?

LD: Very different women as the collection is wide. I would say strong, independent, feminine, busy, speedy, delicate, sensual… women.

WTL: In a dream world, whom do you want to see wearing your designs?

LD: Emma Peel!

WTL: If you could either describe your label as an animal. What would it be?

LD: It would be Afgan Greyhound.

WTL: How important are trends? If they are important to you, which ones are this season’s “must-haves”?

LD: I am happy to be influenced by Fashion but I love to keep clothes for a long time. Today for example, I am wearing clothes I bought years ago and I do my collections in the same way. Love-at-first-sight-shoes are shoes that you can keep forever. So, this season’s must have could be a pair of Merli!

WTL: Who are your (style) icons and who/what inspires you?

LD: I would not say I have an icon, I am inspired by the allure of women I meet, attitudes, way of walking… I can also be inspired by a perfume, a sculpture, a painting, a material… The emotion is the starting point of the creation.

WTL: What was your inspiration and theme for your current collection?

LD: For the SS15 Collection, I was very much inspired by Music Festivals and Musicals of the 60’s. Woodstock and its flower and lace dress, Grease and its “fire cars” and leather jackets… The Collection is full of flowers leather boots, festoon ballerina, suede gladiator sandal boots, embroidery oxford… and I created the first Laurence Dacade sneaker with a flame on the side!

WTL: What are the most challenging materials and shapes to work with?

LD: I would say that Galucha is the most challenging material.

WTL: What are the milestones in your life that have inspired you to become a designer? Did you always want to be a shoe designer or did you at one point think about fashion as well?

LD: As far as I remember I have always been obsessed with shoes. I loved fashion as well and I started to make clothes but shoes always were my true obsession. One day, someone asked me to design shoes. Well, that was the point when I decided to turn my passion into a job. I started to study in order to learn everything about the technical side of it, everything followed very naturally since then.

WTL: If you could start all over again – what would you do differently?

LD: I would not want anything to be different.

WTL: What was the biggest lesson you have learned as an entrepreneur?

LD: Rigor at each step.

WTL: What advice would you give to young designers who want to launch their own label?

LD: Go! It is going to be difficult but you will love it!

WTL: Which designers have inspired you on your journey?

LD: Plenty… Charles Jourdan, Perugia, Maude Frison, Ferragamo, Roger Vivier, Xavier Danaud, François Villon…

WTL: What was your biggest career moment so far?

LD: Tomorrow…

WTL: Did you ever collaborate with another designer? If so, with whom?

LD: I love to do collaborations… with Massaro, Chanel, Givenchy, Kenzo, Jil Sander, Nina Ricci, Vanessa Bruno, Thakoon, Matthew Williamson, Revillon, Zadig & Voltaire…

WTL: In a dream world, with which designer would you want to work / collaborate with?

LD: Perugia.

WTL: How do you manage to run your own label as well as work for other big fashion houses?

LD: I work a lot!!

WTL: What was the best advice someone ever gave you?

LD: My dearest friend, who is a writer: “Make sure your dream is big enough so you never loose it from view”.

WTL: What in life makes a fire burn inside of you?

LD: The love of my family.

WTL: What describes you better: daydreamer or realist?

LD: Both definitively!

WTL: What style advice would you give?

LD: Be yourself.

WTL: Can you describe your personal style?

LD: I would say it is a mix of pop rock and androgynous with a touch of ultra feminine.

WTL: How does France / Paris influence your designs, if at all?

LD: It is hard to say, I live here so Paris is part of me.

WTL: Which fashion bloggers do inspire you?

LD: I love Leandra Medine’s style.

WTL: Can you please name 4 Instagram accounts you love following?

LD: @ManRepeller, @guidedbycereal, @anothermagazine, @cj_hendry

WTL: How important is social media for you and your brand and why?

LD: I love the spontaneous and immediate of social media, the way you can be so close from people, get their reaction, exchange… It is very interesting to feel the emotions of people far and close, the trends, the desires for fashion, design…

WTL: What do you like to do when you are not designing?

LD: I like to spend time with my family and friends.

WTL: What is your present state of mind?

LD: Excited by my new Pre-Fall Collection to be presented in Paris and Main Collection coming!

WTL: What do you appreciate the most in your friends?

LD: Their loyalty and generosity.

WTL: What is your favorite band and what music do you listen to?

LD: At the moment I listen to “The Wanderings” of “The Avener”.

WTL: What was the last book you read (and liked)?

LD: The biography of “Marie Laurencin” is one of my favourite artist.

WTL: Which movie would you watch again and why?

LD: Les enfants du Paradis of Marcel Carné.

WTL: What is your dream destination you love to travel to?

LD: Anywhere in Asia.

WTL: What is your favorite restaurant, bar or club?

LD: Sketch in London remains my favourite place for the afternoon tea.

WTL: If you could shop anywhere in the world, where would it be and why?

LD: I would go to Japan for the mood, the energy and the contrasts of the city and the look of the shops.

WTL: What are the three items you couldn’t live without?

LD: ( 1.) My perfume: Portrait of a Lady from F. Malle ( 2.) My Bell & Ross watch ( 3.) My cell

Thank you, Laurence, for taking the time. All the best for your upcoming presentation!

 

 

ARE YOU READY?

Click here to shop selected pieces of Laurence Dacade’s SS15 collection!

 

 

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